When Explore Butte County received a call from the Visit California Headquarters with an invitation to spotlight their destination attributes to the Visit California staff, PorterCo designed a highly interactive, sensory rich presentation to engage and educate one of the nation's largest travel and tourism organizations.

The "pick your pace" experience showcased stakeholders ranging from lodging and restaurants to farms, retailers and breweries while integrating user generated video of recreational options for adventure seekers.